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Victorias Secret
Victorias Secret, a US company established in the early seventies, has grown to be synonymous with romantic, stylish and feminine lingerie, and has seen an astonishing growth rate since its humble beginnings.
The company was acquired by the Limited in 1982 and has had successive owners within the conglomerate of companies since. The exceptional growth rate that it has seen is certainly testimony to the power of the mail order business and proof that women still look for intimate lingerie that promotes a feeling of romance, sensuality and pleasure. However, some believe the company's success is by virtue of aggressive marketing. [read more]
Today the company is owned by Limited Brands (formerly the Limited) and consists of the Express, Bath and Body Works, The Limited, The White Barn Candle Co, Aura Science, Henry Bendel and of course Victorias Secret.
There is a organic synthesis between these companies which adds to the winning performance of the group as a whole together with the 360-degree approach towards the integration of marketing and operations.
Victoria's Secret Lingerie has a reputation for being glamorous, sexy and sensual. Its design team have been at times inspirational. Its collections are sophisticated, and fashion inspired and offers a powerful combination of sexy, feminine and sometimes provocative underwear to women.
Their collections include:
Angels By Victoria's Secret® Collection
The Angels By Victoria's Secret® collection is a subtle and very pretty blend of Lace and Matt items made available in such colours as tea rose, smoky blue, and antique brown, very soft both on the eye and in the fit. The Sequin Balconet Bra and V-string set, features delicate fern embroidery and the innovative unlined underwire cups inspired by corset boning, together with the very sheer look makes this particular set very provocative, and very sexy. The entire range has mix and match functionality that strives to combine comfort with sex appeal and charm.
Angels By Victoria's Secret® Collection consists of nine different bras including a lace demi bra, front close push up bra, plunge bra and full coverage bra. Other items in the collection are a gorgeous Lace teddy with detachable garters, two very pretty lace camisoles one with lined cups, and the very popular lace tanga complimented by matt low rise briefs and a string.
Other collections are:
Body By Victoria®, Signature Cotton, Very Sexy™, Victoria's
Secret PINK™, The Miracle Bra®, Second Skin Satin®, Glamour
By Victoria's Secret™ and Such A Flirt™.
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