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Berlei

With over sixty years of experience in the design and manufacture of quality women's lingerie, Berlei was one of the fastest growing brands of underwear in the world. From its modest beginnings in Sydney, Australia, Berlei expanded sticking to its initial vision to…"design, manufacture and sell corsets and brassieres of such perfect fit, quality and workmanship as will bring pleasure and profit to all concerned." ... [read more]

Today the brand is essentially split across two hemispheres with two different and distinct brand developments. The Berlei Group owned and operated by Pacific Brands and Berlei owned and operated by Sara Lee Courtalds. Each has stayed true to Berlei's original aims, producing solution led lingerie with an emphasis on function and fit for all body shapes.

Highlights of the brand's accomplishments include:

• Research and identification of five key figure types known as the Berlei Figure Types
• Design and production of the first Minimizer Bra
• Development and design of the highly successful Shock Absorber Impact System

(The Shock Absorber range has been so successful, winning four consecutive lingerie awards, it is now marketed as a brand in itself.)

Berlei's reputation and market success clearly displays how in tune they have been with key consumer needs and lifestyles. This together with its time abiding recognition that women come in all shapes and sizes, has produced practical everyday underwear with a bias towards fit and comfort, specifically within the scope of a womans daily activity and lifestyle.

Their lingerie collections include:

The Essentials Underwear Collection

The Essentials Collection is classically designed, offering a timeless and elegant appeal, and divided into three everyday styles; Cotton Essentials, Embroidered Essentials, and Smooth Essentials. Aimed at the larger busted woman, the essentials collections offers superb fit with excellent bust definition for larger cup sizes. With a wide back strap, the bras in this collection give great support and most importantly perfect comfort and fit.

Embroidered Essentials and Cotton Essentials, both offer a choice of either soft cup or underwired bra together with a bikini styled short. The Embroidered Essentials range combines sheer panels with fine leaf embroidery giving a classic feminine look.

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